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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026
Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
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Cinema
Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026
This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS
Cinema
Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026
'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema
Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026
James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026
Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
Cinema
‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30
Cinema bounces back from rough weather, with two tense features vying for top ranking.
The People Platform
3 MINS
Cinema
Winter storm Fern freezes out the box office | Weekend of January 23, 2026
'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.
The People Platform
3 MINS
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