Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

The cinema world was firing on all cylinders in 2025, marking a year where packed houses became the standard once again. While box office revenue remains a critical benchmark, the industry's true momentum was fueled by a significant surge in raw attendance rather than just rising ticket costs.

In 2025, theaters sold 651 million tickets, a 9% increase over the previous year. This growth outpaced revenue gains, signaling a strategic shift toward value-driven tactics (matinees, or discounted pricing strategies) that successfully brought massive audiences back to the big screen.

From family-driven PG titles (Lilo & Stitch, Zootopia 2) that dominated the top of the charts to R-rated critical darlings like Sinners that defied traditional box office patterns, variety was the catalyst for success. 

Our latest report is a must-read for anyone who wants to understand how cinema fared in 2025 — and how 2026 is shaping up for the industry.

Download Lights, Camera, Packed House: How Movie Theaters Found Their Voice Again in 2025 below.