We create a unique audience estimate algorithm for all measurement projects using a combination of location, survey, and third party data sets to accurately define the audience and project the full network. These algorithms are based on standard industry metrics, such as notice & dwell time, to qualify audiences & quantify their engagement.

Our approach was developed with the goal of encouraging place-based media to be planned and bought as part of the brand’s total strategy and supports integration into programmatic advertising platforms and multimedia planning solutions.