The People Platform in the News

“With our inclusion into the AMRLD feed, decision makers can now evaluate cinema alongside other channels within the premium video marketplace. We are thrilled to see NCM’s ongoing investments in data and measurement through NCMx further solidified by this industry collaboration with Nielsen and The People Platform.” shared Mike Rosen, Chief Revenue Officer at NCM.

The People Platform™, maps consumer visits to points of interest, and sequences them over time to deliver contextually relevant insights and a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct response, or to deliver personalized messaging or value at scale, further enriching the brand-customer connection.

"With this AI-powered technology, we can deliver more comprehensive data intelligence to brands, helping them more effectively drive customer acquisition and retention goals." – Mark Penn, Stagwell Chairman and CEO

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After six years of research, development, beta testing and data gathering, a new marketing tool that promises to reimagine customer behavior and retention has officially launched. Quincy-based Epicenter Experience on Wednesday announced that companies nationwide can now subscribe to receive consumer behavior data gathered through The People Platform, which uses mobile location data and user surveys to analyze consumer trends. The company is calling this subscription its Behavioral Intelligence Solution.