Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers
The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.
Audience Measurement
Cinema • Digital Out-of-Home • Custom Measurement
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Location Intelligence
Visitation & Foot Traffic • Consumer Pathways & Journeys
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Consumer Response
Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
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Consumer Segments
Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
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Featured Posts
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Cinema
Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets
The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!
The People Platform
2 min to read
More Posts
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