Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers

The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.

Audience Measurement

Cinema • Digital Out-of-Home • Custom Measurement
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Location Intelligence

Visitation & Foot Traffic • Consumer Pathways & Journeys
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Consumer Response

Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
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Consumer Segments

Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
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Featured Posts

Cinema

Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS
Cinema

All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.
The People Platform
3 MINS
Cinema

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
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