Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers

The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.

Audience Measurement

Cinema • Digital Out-of-Home • Custom Measurement
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Location Intelligence

Visitation & Foot Traffic • Consumer Pathways & Journeys
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Consumer Response

Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
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Consumer Segments

Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
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Featured Posts

Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Space race at the box office: Mario's galaxy quest edges out Project Hail Mary's cosmic ‘Hail Mary’ | Movie Releases & Trends – Weekend of April 3, 2026

The animated sequel powers up to capture 74% of admissions and 67% of box office revenue.
The People Platform
3 MINS
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