Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers

The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.

Audience Measurement

Cinema • Digital Out-of-Home • Custom Measurement
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Location Intelligence

Visitation & Foot Traffic • Consumer Pathways & Journeys
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Consumer Response

Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
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Consumer Segments

Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
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Featured Posts

Why DOOH advertising matters—and how to measure its impact
The right martech tools help identify your reach.
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Retail

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
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