Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
The summer travel boom isn't just about crowded terminals and packed flights. It's also translating to increased reach of media displayed within airports, as measured impressions saw a material uptick (26%) nationwide. This surge in exposure presents a golden opportunity for brands looking to connect with a diverse audience.
What This Means for Advertisers:
- Increased Reach: The 26% increase in impressions highlights that summer is a great time for brands to get more eyes on their media.
- Diverse Demographics: Airports attract a wide range of travelers, offering brands the chance to reach various demographics.
- Targeted Campaigns: Brands can tailor their messaging to specific travel destinations, flight times, or passenger demographics, maximizing the impact of their campaigns.
Key Takeaways:
This summer's surge in airport media impressions underscores the value of advertising in this unique environment. By leveraging the increased reach to a diverse audience, brands can effectively market to travelers and ultimately achieve their campaign goals.
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