
Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

While couches were filled for the Oscars, theater seats were quieter. Hoppers maintained its top spot, bringing in 37% of admissions and 34% of the box office total. With school breaks starting across the country, family-friendly films are expected to continue to drive box office success over the next several weeks.
New this weekend was Reminders of Him, based on the Colleen Hoover novel. Starring Tyriq Withers, Maika Monroe, Lauren Graham, and Bradley Whitford, the film debuted at number two in admissions and revenue — an excellent result for an original romance drama, and notably ahead of the genre’s typical performance range.
While critical reviews have been mixed to fair, Hoover adaptations have shown that audience enthusiasm can outweigh critical hesitation, and early audience response here appears solid. Notably, of the three Hoover adaptations so far — It Ends With Us, Regretting You, and now Reminders of Him — this is the first on which Hoover received a screenplay credit, a detail that may further strengthen fan engagement and the sense of authenticity around the adaptation.
Big scares, small budget: 'Undertone' is the latest reminder that horror doesn't need a fortune to make one
Also new this weekend was Undertone. For a film produced for just $500,000, this is an outstanding debut and another reminder of why micro-budget horror remains one of the most resilient and attractive business models in the industry. In a marketplace where higher-cost originals can struggle to find footing, low-budget horror continues to stand out as a genre where strong concepts, effective execution, and word of mouth can generate outsized returns.
By contrast, last weekend’s THE BRIDE! reportedly carried an $80 million production budget, with roughly another $65 million spent on marketing. Undertone underscores how horror can still break through based on the strength of storytelling, atmosphere, fresh faces, and strong audience reaction rather than scale alone.
This past weekend also showed how a diverse box office can bring audiences in, with something for everyone. 27% of the audience of Hoppers was kids under the age of 18. Meanwhile, women showed up for Reminders of Him (60%) and men went for horror, with Undertone skewing 69% male.
The 2025 awards season is over. The 2026 race may have already begun with Project Hail Mary
This past weekend marked the end of the Theatrical Awards season. The 98th Academy Awards delivered a few clear winners and a couple of near-misses. One Battle After Another was the big story of the night, taking home Best Picture and Best Director for Paul Thomas Anderson along with several other awards, giving the filmmaker his first Oscar after years of nominations.
On the acting side, Michael B. Jordan won Best Actor for Sinners, while Jessie Buckley picked up Best Actress for Hamnet. Supporting wins went to Sean Penn (One Battle After Another) and Amy Madigan for Weapons. The night’s biggest “almost” was Sinners. Despite leading all films in nominations, it walked away with a handful of wins but fell short of the sweep some predicted.
Overall, the Oscars reflected a year where director-driven films and bold performances carried the night, with one clear champion and a few strong contenders just behind it. 19.7 million viewers tuned in to ABC for the show that largely ran on time.
Attention now turns to the first title that could generate early 2027 awards-season conversation: Project Hail Mary, opening this weekend from Amazon MGM. The film is expected to debut in the $50–60 million range, a strong start for an adult-skewing science-fiction release.
Early reviews have been highly positive, with some first reactions already calling it a potential best-of-2026 contender. There has also been particular praise for directing duo Phil Lord and Christopher Miller, whose involvement adds both creative credibility and commercial appeal.
The film is expected to benefit from premium large-format play, including IMAX and 70mm, which could meaningfully lift its opening weekend gross. More broadly, its performance will be watched closely as a test case for whether ambitious studio sci-fi can break out theatrically when paired with strong reviews, event-level presentation, and filmmaker brand recognition.
How The People Platform's audience measurements can help drive insights
- How many tickets will be sold this coming weekend? Find out on our next Cinema Ranker for a box office forecast and follow us on LinkedIn to stay up to date with the latest cinema industry insights.
- To learn more about The People Platform and explore our audience measurement solutions designed to support box office forecasting and cinema audience insights, click here.
- Don't forget to also explore the broader suite from The Marketing Cloud to unlock AI-driven marketing solutions that help teams across market research, comms, creative, and media.




