Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Recent
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Rankers
Latest Posts
Cinema
Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025
Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
Cinema
Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025
Thunderbolts* continues its box office surge!
The People Platform
2 min to read
Cinema
Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025
Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025
Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!
The People Platform
2 min to read
Cinema
Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025
Minecraft & Sinners crush the box office!
The People Platform
2 min to read
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
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