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Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.

The People Platform

Latest Posts

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.

The People Platform

Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025

Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.

The People Platform

Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025

Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.

The People Platform

TPP Blog

Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

The People Platform

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Cinema Admissions Rankers

Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025

Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.

The People Platform

Demon Slayer Unleashes a Box Office Barrage | Weekend of September 12th, 2025

Demon Slayer steers box office past the $6.2B mark!

The People Platform

The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025

The Conjuring catalyzed the box office beyond $6B for the year to date

The People Platform

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