The People Platform
Blog

Weapons Reclaims #1 Spot as Box Office Maintains Solid Performance | Weekend of August 29th, 2025

Mixed genre titles catalyze box office to reach almost $6 Billion and trend +4% from a year ago.

The People Platform

Latest Posts

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!

The People Platform

TPP Blog

Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.

The People Platform

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?

The People Platform

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."

The People Platform

Cinema Admissions Rankers

Christmas Comes Early—The Best Christmas Pageant Ever Prances to the Top of Our Ranker | Weekend of November 8th, 2024

The Best Christmas Pageant Ever and Venom: The Last Dance battle for the top spot on our admissions ranker.

The People Platform

Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024

Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.

The People Platform

Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024

Smile 2 grosses $23M and claims 28% of all ticket sales.

The People Platform

Take a step towards gaining insights today.

Get in touch with a team member.