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Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
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Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
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Cinema
Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026
The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema
King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026
Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema
From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026
Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
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Cinema Admissions Rankers
Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema
How 'The Super Mario Galaxy Movie' redefined the 2026 box office
Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS
Cinema
'Scary Movie' makes history for the franchise with a $55M debut – Weekend of June 5, 2026
The Wayans Brothers revive the franchise, but there are some surprises in the weekend's mix.
The People Platform
3 MIN
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Cinema
Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026
GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema
A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026
An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
Cinema
Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026
Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
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