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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
Weapons Reclaims #1 Spot as Box Office Maintains Solid Performance | Weekend of August 29th, 2025
Mixed genre titles catalyze box office to reach almost $6 Billion and trend +4% from a year ago.
The People Platform
2 min to read
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Cinema
Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025
Mickey 17 knocks Captain America off the top!
The People Platform
2 min to read
Cinema
Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025
Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read
Cinema
Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025
Captain America exceeds expectations!
The People Platform
2 min to read
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TPP Blog
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
Previous
Cinema Admissions Rankers
Cinema
Weapons Reclaims #1 Spot as Box Office Maintains Solid Performance | Weekend of August 29th, 2025
Mixed genre titles catalyze box office to reach almost $6 Billion and trend +4% from a year ago.
The People Platform
2 min to read
Cinema
Weapons Continues Its Run at Number One | Weekend of August 15th, 2025
Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
Cinema
Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025
Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.
The People Platform
2 min to read
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