Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025
It was a quieter weekend overall, but the box office is holding firm! The year-to-date total is closing in on $6.5 Billion in revenue and remains +4% ahead of last year's pace. This momentum is a great indicator of sustained audience interest as we head into the later part of the year.
Demon Slayer: Kimetsu no Yaiba – Infinity Castle continues to flex its strength, successfully defending its #1 spot and passing the $100M mark. The film's strong hold this weekend proves once again that anime, driven by its loyal fanbase and event-style releases, is a significant mainstream force in theaters.
Jordan Peele’s latest, Him, debuted at #2 in dollars, showing a respectable opening for a psychological thriller. However, landing at #3 for admissions suggests it didn’t fully capture the broad audience appeal typically associated with a "Peele" film.
Meanwhile, The Senior, an inspiring true-life sports drama, offered a welcome counter-programming choice. While reviews were mixed, an 81% audience score on Rotten Tomatoes shows it's successfully connecting with moviegoers looking for a heartfelt story. On the other hand, A Big Bold Beautiful Journey relied on star power but is struggling, indicating that weak word-of-mouth can quickly limit a film's run.
Looking Ahead: Horror, Documentaries, and a Taylor Swift Phenomenon
The upcoming weekend features a diverse mix of titles. The Strangers: Chapter 2 follows up its successful 2024 predecessor, hoping to deliver another solid run. We also see The Predators, a gritty crime documentary thriller, and Gabby’s Dollhouse, a family-friendly animated entry that could surprise as parents look for weekend activities. With September being a historically slower month, these releases should help maintain the positive trajectory set by the first half of the month.
The biggest excitement on the horizon, however, isn't from Hollywood. Taylor Swift has made a surprise announcement, bringing The Official Release Party of a Showgirl to theaters for three nights (October 3–5). The event, which ties directly to her new album, features exclusive content and has already generated strong pre-sales. With lower, flat-rate ticket pricing (a nod to this being her 12th studio release), the event is poised to be another blockbuster weekend, following the precedent set by her massive Eras Tour concert film debut in 2023. Swift continues to demonstrate the incredible box office power of event cinema and her dedicated fandom!
How many tickets will be sold this coming weekend? Find out on our next Cinema Ranker and follow us on LinkedIn to stay up to date with the cinema industry and The Marketing Cloud to unlock AI-driven solutions across market research, comms, creative, and media.
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