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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026
Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
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Cinema
Weapons Continues Its Run at Number One | Weekend of August 15th, 2025
Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
Cinema
Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025
Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.
The People Platform
2 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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TPP Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026
This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS
Cinema
Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026
'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema
Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026
James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS
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