Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
How to Train Your Dragon Roars on Top of the Box Office | Weekend of June 20th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema
Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema
Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025
Lilo & Stitch stays on top as box office continues its run!
The People Platform
2 min to read
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TPP Blog
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023
The Marvels beat out top titles from previous weeks despite mixed reviews!
The People Platform
1 min to read
Cinema
Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023
Freddy Fazbear stays on top!
The People Platform
1 min to read
Cinema
Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023
Horror ruled the box office over Halloweekend!
The People Platform
1 min to read
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