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Cinema

Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025

Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.
The People Platform
2 min to read
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Cinema

Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025

Thunderbolts* continues its box office surge!
The People Platform
2 min to read
Cinema

Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025

Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read
Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.
The People Platform
5 min to read

TPP Blog

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

Avatar Gets Knocked Off Its #1 Perch by Two New Movies | Weekend of February 3rd, 2023

Over the weekend of February 3rd, 2023, Avatar: The Way of Water was finally knocked off the top of our ranker by Knock at the Cabin and 80 for Brady!
The People Platform
1 min to read
Cinema

Avatar Continues to Float on Top with Puss in Boots Clawing at Its Heels | Weekend of January 27th, 2023

Avatar: The Way of Water remained at the top of our ranker for the seventh week straight with 19% of overall tickets sold but Puss in Boots continues to impress, closing in on the blockbuster’s number one spot with 18%. of admissions...
The People Platform
1 min to read

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