The People Platform
Blog

The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025

The Conjuring catalyzed the box office beyond $6B for the year to date

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Latest Posts

Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023

Swifties unite!

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Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.

The People Platform

Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.

The People Platform

TPP Blog

Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

The People Platform

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Cinema Admissions Rankers

Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025

Thunderbolts* & Sinners catalyze another strong box office weekend!

The People Platform

Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025

Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!

The People Platform

Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025

Minecraft & Sinners crush the box office!

The People Platform

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