The People Platform
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The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025

The Conjuring catalyzed the box office beyond $6B for the year to date

The People Platform

Latest Posts

Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023

Horror ruled the box office over Halloweekend!

The People Platform

Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023

Taylor Swift's in-theater concert experience continues to drive fans to cinemas!

The People Platform

Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets

The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!

The People Platform

TPP Blog

Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

The People Platform

Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.

The People Platform

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?

The People Platform

Cinema Admissions Rankers

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!

The People Platform

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