Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Weapons Continues Its Run at Number One | Weekend of August 15th, 2025
Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
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Latest Posts
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Cinema
Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025
A dino-mite debut over the July 4th holiday weekend!
The People Platform
2 min to read
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TPP Blog
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Cinema
2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges
Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025
Thunderbolts* continues its box office surge!
The People Platform
2 min to read
Cinema
Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025
Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read
Cinema
Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025
Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!
The People Platform
2 min to read
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