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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
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Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
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Cinema
To infinity and beyond the competition: 'Toy Story 5' holds on to 54% of admissions in its second weekend | Movie Releases & Trends – Weekend of June 26, 2026
Meanwhile, 'Supergirl' has a soft launch, and an anime scores big.
The People Platform
3 MINS
Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema
How 'The Super Mario Galaxy Movie' redefined the 2026 box office
Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS
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Cinema
This is the way: 'The Mandalorian and Grogu' blazes theatrical path for Star Wars spinoffs | Movie Releases & Trends – Weekend of May 22, 2026
Baby Yoda made Memorial Day Weekend adorable, and topped a robust box office.
The People Platform
3 MINS
Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
Cinema
Three's company: 'Michael' defends its throne in a dead heat that signals major box office health | Movie Releases & Trends – Weekend of May 8, 2026
The popular biopic is challenged by two very different sequels.
The People Platform
3 MINS
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Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema
2026 Mid-Year State of Cinema Report
Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
Cinema
Banana split: Minions & Monsters wins the weekend but loses audience momentum | Movie Releases & Trends – Weekend of July 3, 2026
How do you say "move over, Toy Story 5" in Minionese?
The People Platform
3 MINS
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