The People Platform
Blog

Weapons Reclaims #1 Spot as Box Office Maintains Solid Performance | Weekend of August 29th, 2025

Mixed genre titles catalyze box office to reach almost $6 Billion and trend +4% from a year ago.

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Latest Posts

Mean Girls Sings Its Way To the Top of Our Ranker | Weekend of January 12th, 2024

Regina George sung her heart out in the silver screen adaptation of the musical!

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Wonka Stays on Top Despite Night Swim Premiere | Weekend of January 5th, 2024

The candy-maker claims 18% of all ticket sales and stays on top of our ranker even as the new horror film makes its debut.

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Family-Friendly Movies Take the Top Two Spots Over New Year's Eve Weekend | Weekend of December 29th, 2023

Wonka & Migration take 40% of all ticket sales!

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TPP Blog

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

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Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.

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Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.

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Cinema Admissions Rankers

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

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The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!

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Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025

Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.

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