The People Platform
Blog

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Recent
Blog
Rankers

Latest Posts

Cinema

Kung Fu Panda Keeps on Fighting and Stays on Top | Weekend of March 15th, 2024

Kung Fu Panda and Dune hang on to our top two spots!
The People Platform
2 min to read
Bars & Restaurants

NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis

We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Cinema

Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024

The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!
The People Platform
2 min to read

TPP Blog

Cinema

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.
The People Platform
5 min to read

Cinema Admissions Rankers

Cinema

Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025

Mickey 17 knocks Captain America off the top!
The People Platform
2 min to read
Cinema

Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read
Cinema

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!
The People Platform
2 min to read

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form