Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025
Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read
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Latest Posts
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Cinema
Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025
Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.
The People Platform
2 min to read
Cinema
Demon Slayer Unleashes a Box Office Barrage | Weekend of September 12th, 2025
Demon Slayer steers box office past the $6.2B mark!
The People Platform
2 min to read
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TPP Blog
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025
Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read
Cinema
Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025
Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.
The People Platform
2 min to read
Cinema
Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025
Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.
The People Platform
2 min to read
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