Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025
A dino-mite debut over the July 4th holiday weekend!
The People Platform
2 min to read
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Rankers
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Cinema
Record-Breaking Memorial Day Weekend Propelled by Lilo & Stitch | Weekend of May 23rd, 2025
Lilo & Stitch Smashes Records to Claim the #1 Spot!
The People Platform
2 min to read
Cinema
Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025
Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
Cinema
Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025
Thunderbolts* continues its box office surge!
The People Platform
2 min to read
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TPP Blog
Cinema
2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges
Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
Shazam! Fury of the Gods Muscles Its Way to the Top | Weekend of March 17th, 2023
Shazam! Fury of the Gods became the hero of our admissions ranker story. Scream VI jumped out of the shadows into our second spot while Creed III stepped into the ring only to receive third place...
The People Platform
1 min to read
Cinema
Creed III is No Match for Scream VI As Ghost Face Claims the Title Belt on Our Ranker | Weekend of March 10th, 2023
Creed III put on its gloves and got knocked out by Ghost Face! Scream VI pulled in 37% of all ticket sales while Adonis claimed 21%...
The People Platform
1 min to read
Cinema
Creed III Knocks Ant-Man and The Wasp: Quantamania Out of the Top Spot | Weekend of March 3rd, 2023
Creed III put on its gloves and knocked out the competition to claim our admissions ranker title, pulling in 46% of all ticket sales...
The People Platform
1 min to read
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