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Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Latest Posts

Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025

Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.

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Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

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Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025

Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.

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TPP Blog

Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.

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Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.

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2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!

Cinema Admissions Rankers

Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023

Taylor Swift's in-theater concert experience continues to drive fans to cinemas!

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Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets

The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!

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Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023

Swifties unite!

The People Platform

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