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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
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Cinema
Weapons Reclaims #1 Spot as Box Office Maintains Solid Performance | Weekend of August 29th, 2025
Mixed genre titles catalyze box office to reach almost $6 Billion and trend +4% from a year ago.
The People Platform
2 min to read
Cinema
Weapons Continues Its Run at Number One | Weekend of August 15th, 2025
Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
Cinema
Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025
Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025
Quiet weekend creates opportunity for late-season and re-release boosts.
The People Platform
2 min to read
Cinema
Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025
Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read
Cinema
Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025
Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.
The People Platform
2 min to read
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Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema
2026 Mid-Year State of Cinema Report
Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
Cinema
Banana split: Minions & Monsters wins the weekend but loses audience momentum | Movie Releases & Trends – Weekend of July 3, 2026
How do you say "move over, Toy Story 5" in Minionese?
The People Platform
3 MINS
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