Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Retail
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Recent
Blog
Rankers
Latest Posts
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Cinema
Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025
A dino-mite debut over the July 4th holiday weekend!
The People Platform
2 min to read
Cinema
How to Train Your Dragon Roars on Top of the Box Office | Weekend of June 20th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
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TPP Blog
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026
'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS
Cinema
Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026
'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS
Cinema
All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026
'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.
The People Platform
3 MINS
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