Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Retail
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
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Blog
Rankers
Latest Posts
Cinema
‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30
Cinema bounces back from rough weather, with two tense features vying for top ranking.
The People Platform
3 MINS
Cinema
Winter storm Fern freezes out the box office | Weekend of January 23, 2026
'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.
The People Platform
3 MINS
Cinema
Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026
This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
Previous
Cinema Admissions Rankers
Cinema
The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026
'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS
Cinema
Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026
'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS
Cinema
All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026
'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.
The People Platform
3 MINS
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