The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Retail

The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early

Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Cinema

Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024

Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.
The People Platform
2 min to read
Cinema

Moana 2 Continues to Ride the Wave at the Top of the Box Office | Weekend of December 6th, 2024

Moana 2 and Wicked: Part One combine to claim the majority of all ticket sales!
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025

Mickey 17 knocks Captain America off the top!
The People Platform
2 min to read
Cinema

Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read
Cinema

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!
The People Platform
2 min to read

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