The People Platform
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Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
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Cinema

Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024

The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema

Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024

Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read
Cinema

Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024

Box office continues its $100M+ trend, propelled by a powerful storm!
The People Platform
2 min to read

TPP Blog

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

Beetlejuice Beetlejuice 3-Peats at Box Office, Beating Transformers One | Weekend of September 20th

Beetlejuice defeats Transformers in a battle for the top of the box office!
The People Platform
2 min to read
Cinema

Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024

In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
Cinema

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read

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