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Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS

Cinema Admissions Rankers

Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema

A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
Cinema

Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026

Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
Cinema

'Predator: Badlands' Prowls to the Top | Weekend of November 7, 2025 

A weekend absolutely dominated by a futuristic horror thriller.
The People Platform
2 mins to read
Cinema

Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.
The People Platform
2 min to read
Cinema

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read

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