Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Retail
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Recent
Blog
Rankers
Latest Posts
Retail
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema
The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026
'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS
Cinema
Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026
'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS
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TPP Blog
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
Audience Measurement
The People Platform at DPAA 2024 Summit
"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025
Quiet weekend creates opportunity for late-season and re-release boosts.
The People Platform
2 min to read
Cinema
Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025
Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read
Cinema
Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025
Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.
The People Platform
2 min to read
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