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Cinema

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read
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Cinema

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read
Cinema

Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025

Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.
The People Platform
2 min to read
Cinema

Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025

Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.
The People Platform
2 min to read

TPP Blog

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Cinema

The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!
The People Platform
2 min to read
Cinema

Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025

Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.
The People Platform
2 min to read

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