Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
Company
About
Learn more about who we are.
Careers
Check out our openings.
News
The People Platform in the news!
Contact
Get in touch with us.
Resources
Blog
Insights on consumer behavior published weekly!
Contact
The People Platform
Blog
Cinema
'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025
Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Recent
Blog
Rankers
Latest Posts
Cinema
'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025
Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema
No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025
'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS
Cinema
The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025
This week's box office was dominated by some high-profile magicians.
The People Platform
2 MINS
Next
TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Previous
Next
Cinema Admissions Rankers
Cinema
Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025
Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.
The People Platform
2 min to read
Cinema
Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025
Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.
The People Platform
2 min to read
Cinema
Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025
Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.
The People Platform
2 min to read
Previous
Next
Take a step towards gaining insights today.
Get in touch with a team member.
Contact Us