Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
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Cinema
Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema
Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025
Lilo & Stitch stays on top as box office continues its run!
The People Platform
2 min to read
Cinema
Record-Breaking Memorial Day Weekend Propelled by Lilo & Stitch | Weekend of May 23rd, 2025
Lilo & Stitch Smashes Records to Claim the #1 Spot!
The People Platform
2 min to read
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TPP Blog
Cinema
2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges
Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025
Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
Cinema
Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025
Thunderbolts* continues its box office surge!
The People Platform
2 min to read
Cinema
Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025
Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read
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