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It's a premium-format world, we're just living in it | Movie Releases & Trends – Weekend of Aug 7, 2026

'Spider-Man: Brand New Day' keeps its web spinning, while 'One Night Only' and 'Super Troopers 3' land less of a punch.

The People Platform

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

It's a premium-format world, we're just living in it | Movie Releases & Trends – Weekend of Aug 7, 2026

'Spider-Man: Brand New Day' keeps its web spinning, while 'One Night Only' and 'Super Troopers 3' land less of a punch.

The People Platform

Mythology is having a moment—and 'Hadestown' knows how to capitalize on it | Movie Releases & Trends – Weekend of July 24, 2026

'The Odyssey' continues to dominate, while Spider-Man waits in the wings.

The People Platform

Cinema Admissions Rankers

Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025

Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.

The People Platform

Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025

It's a bird... it's a plane... it's another fantastic box office weekend!

The People Platform

Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025

A dino-mite debut over the July 4th holiday weekend!

The People Platform

It's a premium-format world, we're just living in it | Movie Releases & Trends – Weekend of Aug 7, 2026

'Spider-Man: Brand New Day' keeps its web spinning, while 'One Night Only' and 'Super Troopers 3' land less of a punch.

The People Platform

Mythology is having a moment—and 'Hadestown' knows how to capitalize on it | Movie Releases & Trends – Weekend of July 24, 2026

'The Odyssey' continues to dominate, while Spider-Man waits in the wings.

The People Platform

Spider-Man: Brand New Day swings into theaters, breaking box office records | Movie Releases & Trends – Weekend of July 31, 2026

85% of the weekend’s overall admissions were won by the web-slinger.

The People Platform

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