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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025 

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema

No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS
Cinema

The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025

This week's box office was dominated by some high-profile magicians.
The People Platform
2 MINS

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023

National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read
Cinema

Blue Beetle Takes Out Pink Barbie | Weekend of August 18th, 2023

The Blue Beetle bested the pink-loving Barbie after Barbie impressively dominated the box office for nearly five weeks!
The People Platform
1 min to read
Cinema

Living in a Barbie World... Still!

Even with Teenage Mutant Ninja Turtles: Mutant Mayhem being PG-rated and a newer title, Barbie continued to top our ranker by a significant margin. The movie is just that iconic.
The People Platform
1 min to read

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