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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
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Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
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Cinema
The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026
'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS
Cinema
Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026
'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS
Cinema
All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026
'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.
The People Platform
3 MINS
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Cinema Admissions Rankers
Cinema
The Holiday Season Begins with Red One at #1 | Weekend of November 15th, 2024
Red One kicks off the holidays with over $32M and claimed 44% of all ticket sales.
The People Platform
2 min to read
Cinema
Christmas Comes Early—The Best Christmas Pageant Ever Prances to the Top of Our Ranker | Weekend of November 8th, 2024
The Best Christmas Pageant Ever and Venom: The Last Dance battle for the top spot on our admissions ranker.
The People Platform
2 min to read
Cinema
Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024
Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.
The People Platform
2 min to read
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Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema
2026 Mid-Year State of Cinema Report
Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
Cinema
Banana split: Minions & Monsters wins the weekend but loses audience momentum | Movie Releases & Trends – Weekend of July 3, 2026
How do you say "move over, Toy Story 5" in Minionese?
The People Platform
3 MINS
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