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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
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Cinema
Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023
Freddy Fazbear stays on top!
The People Platform
1 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Cinema
Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023
Horror ruled the box office over Halloweekend!
The People Platform
1 min to read
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Cinema
Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026
This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS
Cinema
Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026
'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema
Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026
James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS
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Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
Cinema
Three's company: 'Michael' defends its throne in a dead heat that signals major box office health | Movie Releases & Trends – Weekend of May 8, 2026
The popular biopic is challenged by two very different sequels.
The People Platform
3 MINS
Cinema
Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026
The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
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