The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Kung Fu Panda Keeps on Fighting and Stays on Top | Weekend of March 15th, 2024

Kung Fu Panda and Dune hang on to our top two spots!
The People Platform
2 min to read
Bars & Restaurants

NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis

We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Cinema

Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024

The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Record-Breaking Memorial Day Weekend Propelled by Lilo & Stitch | Weekend of May 23rd, 2025

Lilo & Stitch Smashes Records to Claim the #1 Spot!
The People Platform
2 min to read
Cinema

Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025

Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
Cinema

Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025

Thunderbolts* continues its box office surge!
The People Platform
2 min to read

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