The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

The Fall Guy Rises to the Top | Weekend of May 5th, 2024

Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read
Cinema

Challengers Aces the Box Office | Weekend of April 26th, 2024

Zendaya's sports drama wins over critics and tops our ranker!
The People Platform
2 min to read
Bars & Restaurants

March Madness Mania: Sports Bars Score Big with 25% Surge | Bars & Restaurants Analysis

We looked at foot traffic to bars and restaurants across the country during and before March Madness to determine how much the yearly event affects sports bar foot traffic.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025

Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
Cinema

Minecraft Builds Fortress Atop the Box Office | Weekend of April 4th, 2025

A Minecraft Movie has biggest opening for video game adaptation ever!
The People Platform
2 min to read
Cinema

Disney's Snow White Takes a Bite Out of the Box Office | Weekend of March 27th, 2025

Disney's Snow White impresses audiences while claiming most of the tickets sales last weekend!
The People Platform
2 min to read

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