The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!
The People Platform
2 min to read
Cinema

Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024

It was yet another weekend of over $100M at the box office!
The People Platform
2 min to read
Cinema

Inside Out 2 Stays Ahead | Weekend of June 21st, 2024

Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!
The People Platform
2 min to read

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Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025 

'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS
Cinema

'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025 

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema

No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS

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