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The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025

The Conjuring catalyzed the box office beyond $6B for the year to date

The People Platform

Latest Posts

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!

The People Platform

Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025

Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.

The People Platform

TPP Blog

Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

The People Platform

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Cinema Admissions Rankers

Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023

The Equalizer equalizes Barbie!

The People Platform

National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023

National Cinema Day drives people back to see Barbie!

The People Platform

Blue Beetle Takes Out Pink Barbie | Weekend of August 18th, 2023

The Blue Beetle bested the pink-loving Barbie after Barbie impressively dominated the box office for nearly five weeks!

The People Platform

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