The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024

The ghost with the most earns over $110M at the box office!
The People Platform
2 min to read
Cinema

Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024

Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
Airports

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025

Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
Cinema

Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025

Thunderbolts* continues its box office surge!
The People Platform
2 min to read
Cinema

Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025

Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read

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