The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Moana 2 Rides the Wave to the Top of the Box Office | Weekend of November 29th, 2024

Top three movies earn over $252M and account for over 91% of all tickets sold.
The People Platform
2 min to read
Cinema

The Holiday Season Begins with Red One at #1 | Weekend of November 15th, 2024

Red One kicks off the holidays with over $32M and claimed 44% of all ticket sales.
The People Platform
2 min to read
Cinema

Christmas Comes Early—The Best Christmas Pageant Ever Prances to the Top of Our Ranker | Weekend of November 8th, 2024

The Best Christmas Pageant Ever and Venom: The Last Dance battle for the top spot on our admissions ranker.
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026

Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
Cinema

‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30

Cinema bounces back from rough weather, with two tense features vying for top ranking.
The People Platform
3 MINS
Cinema

Winter storm Fern freezes out the box office | Weekend of January 23, 2026

'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.
The People Platform
3 MINS

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