The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.
The People Platform
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Cinema

Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025

Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!
The People Platform
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Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025

Minecraft & Sinners crush the box office!
The People Platform
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Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
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Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
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Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
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Cinema

Twisters Storm to the Top of the Box Office | Weekend of July 19th, 2024

Box office continues its $100M+ trend, propelled by a powerful storm!
The People Platform
2 min to read
Cinema

The Minions Continue Box Office Domination | Weekend of July 12th, 2024

Family animation and horror genres prove major drivers for moviegoer attendance as box office does over $100M for the sixth weekend in a row.
The People Platform
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Cinema

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!
The People Platform
2 min to read

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