Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Recent
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Rankers
Latest Posts
Cinema
Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024
Smile 2 grosses $23M and claims 28% of all ticket sales.
The People Platform
2 min to read
Cinema
Terrifier 3 Tops Our Ranker | Weekend of October 11th, 2024
Terrifier 3 tops the box office and our ranker!
The People Platform
2 min to read
Cinema
Joker Folie a Deux Tops Our Ranker | Weekend of October 4th, 2024
Joker Folie a Deux and The Wild Robot claim majority of box office!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Bad Boys Ride to the Top | Weekend of June 7th, 2024
Will Smith and Martin Lawrence help the box office cruise to over $100M!
The People Platform
2 min to read
Cinema
Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024
The lasagna-loving cat drove over a million people to theaters nationwide!
The People Platform
2 min to read
Cinema
IF Flies to the Top of the Box Office | Weekend of May 17th, 2024
The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
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