Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025
'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS
Recent
Blog
Rankers
Latest Posts
Cinema
'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025
'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS
Cinema
'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025
Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema
No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025
'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS
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TPP Blog
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
Previous
Cinema Admissions Rankers
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Cinema
Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025
A dino-mite debut over the July 4th holiday weekend!
The People Platform
2 min to read
Cinema
How to Train Your Dragon Roars on Top of the Box Office | Weekend of June 20th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
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