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Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS

Cinema Admissions Rankers

Cinema

They found a place: The unnerving horror of 'Backrooms' breaks records | Movie Releases & Trends – Weekend of May 29, 2026

A director who cut his teeth on YouTube becomes the youngest filmmaker in history to score a #1 box office hit.
The People Platform
3 MINS
Cinema

This is the way: 'The Mandalorian and Grogu' blazes theatrical path for Star Wars spinoffs | Movie Releases & Trends – Weekend of May 22, 2026

Baby Yoda made Memorial Day Weekend adorable, and topped a robust box office.
The People Platform
3 MINS
Cinema

'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026

A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema

A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
Cinema

Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026

Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS

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