The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

'Predator: Badlands' Prowls to the Top | Weekend of November 7, 2025 

A weekend absolutely dominated by a futuristic horror thriller.
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Cinema

Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.
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6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
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Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
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Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
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Cinema

The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023

The Marvels beat out top titles from previous weeks despite mixed reviews!
The People Platform
1 min to read
Cinema

Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023

Freddy Fazbear stays on top!
The People Platform
1 min to read
Cinema

Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023

Horror ruled the box office over Halloweekend!
The People Platform
1 min to read

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